Zomato Rebrands to Eternal: 7 Shocking Reasons It Sparks Massive Backlash

Prelude

Zomato Rebrands to Eternal: 7 Shocking Reasons It Sparks Massive Backlash: Zomato’s rebrand to ‘Eternal’ has sparked massive backlash. Discover the 7 key reasons why users are upset and what this means for the future of the company.

Introduction

Zomato Rebrands to ‘Eternal’ and Sparks Massive Backlash

In a surprising move, Zomato, the popular food delivery service, has announced a major rebrand, changing its corporate name to ‘Eternal’. While Zomato’s food delivery app will retain its original name, this shift has left many users confused, upset, and vocal about their feelings. The company’s founder and CEO, Deepinder Goyal, explained that the change was necessary to reflect the company’s expanding portfolio, including its acquisition of Blinkit, the grocery delivery service. Despite the reasoning behind this rebranding, the change has sparked massive backlash among users who have a deep emotional connection to the Zomato brand.

In this article, we will explore 7 reasons why Zomato‘s rebranding to ‘Eternal’ is causing an uproar and what this could mean for the company’s future.

1. Emotional Connection to the Zomato Brand

For many users, Zomato was more than just an app—it was a symbol of convenience and service excellence in food delivery.

1. Strong Brand Association: ‘Zomato’ was synonymous with quick meals and reliable delivery.
2. Customer Disconnection: The sudden switch to ‘Eternal’ has left many loyal users feeling detached.
3. Emotional Bond: Over the years, customers developed a strong connection with the Zomato brand.
4. Difficult to Replace: A new name, regardless of strategic intent, cannot easily replicate this bond.
5. Brand Identity Shift: The change risks weakening the trust and familiarity built over time.

2. Confusion Over the New Brand Identity

Another major reason for the backlash is the confusion surrounding the rebrand.

1. Corporate vs. App Identity: ‘Eternal’ will be the corporate name, while the Zomato food delivery app remains unchanged.
2. User Confusion: The dual identity has left many users perplexed.
3. Questioning the Rebrand: Users are wondering why the company rebranded if the app remains the same.
4. Speculation About the Future: The uncertainty surrounding the change has led to various theories about Zomato’s long-term plans.
5. Mixed Reactions: Some see it as a strategic move, while others find it unnecessary and confusing.

3. The Rise of Blinkit and Shift in Business Model

The rebrand to ‘Eternal’ is largely a result of Zomato’s acquisition of Blinkit, a fast-growing grocery delivery service.

1. Diversification Strategy: Zomato’s expansion beyond food delivery led to the need for a more inclusive brand name.
2. Business Growth Perspective: The shift aligns with the company’s broader business ambitions.
3. User Alienation: Customers strongly associate Zomato with food delivery, making the change unsettling.
4. Concerns Over Focus: The inclusion of Blinkit and other services under the same brand raises doubts about Zomato’s commitment to the food industry.
5. Potential Brand Dilution: Expanding into multiple sectors may weaken Zomato’s strong identity in food delivery.

4. Distrust in Corporate Rebrands

Corporate rebrands often raise suspicions, particularly when they come without clear communication about the reasons behind the change.

1. Abrupt Rebrand: Many users feel that the shift to ‘Eternal’ happened suddenly.
2. Lack of Clarity: No clear explanation has been provided on how this change affects user experience.
3. Customer Concerns: Users are questioning whether the move is driven by corporate strategy rather than user needs.
4. Uncertainty About the Future: The lack of transparency raises doubts about the company’s long-term direction.
5. Increased User Unease: The uncertainty surrounding the rebrand adds to customer discomfort and skepticism.

5. Social Media Backlash and Memes

Whenever a major brand undergoes a rebrand, it often faces backlash on social media.

1. Mixed Reactions: Zomato’s name change to ‘Eternal’ has sparked a wave of responses from users.
2. Memes and Jokes: Many users have expressed their dismay through humorous memes and jokes.
3. Confusion and Disappointment: Some users have voiced their confusion and dissatisfaction across social media platforms.
4. Memes Take Center Stage: Frustrated users are using memes as a primary way to express their feelings about the rebranding.
5. Widespread Discussion: The change has triggered extensive conversations and debates online.

6. Is the New Name ‘Eternal’ Too Generic?

1. Generic Nature: The name ‘Eternal’ is too broad and lacks specificity, making it less impactful.
2. Lack of Industry Connection: Unlike ‘Zomato,’ which is clearly linked to food, ‘Eternal’ does not evoke any strong association with a particular service.
3. Brand Recognition Challenge: A generic name like ‘Eternal’ may struggle to establish a strong, unique brand identity.
4. Weaker Customer Resonance: The name might not create a lasting impression or emotional connection with customers.
5. Comparative Disadvantage: ‘Zomato’ was catchy and industry-specific, while ‘Eternal’ lacks the same distinctiveness.
6. Potential Confusion: The broad and vague nature of the name may lead to confusion about the company’s core offerings.

7. The Impact on Brand Loyalty

1. Questioning Brand Loyalty: The sudden switch to ‘Eternal’ has left many wondering if their loyalty will remain.
2. Brand Loyalty Takes Time: Building trust is difficult, and abrupt changes can unsettle users.
3. User Unease: A major change like a name rebrand often makes customers feel uncertain.
4. Fear of Declining Standards: Users worry that ‘Eternal’ may not uphold the quality Zomato was known for.
5. Risk to Brand Trust: The change could lead to a gradual erosion of customer confidence and trust.

Quick Summary

Why Zomato’s Rebrand to ‘Eternal’ Sparks Backlash

Zomato’s decision to change its name to ‘Eternal’ has not been well received by many users. The backlash stems from several key factors, including:

1. Emotional Connection: People have a strong attachment to the Zomato brand.
2. Confusion Over Identity: The introduction of ‘Eternal’ has left users unsure about the brand’s direction.
3. Concerns About Focus: Users worry that Zomato may shift away from its core food delivery service.
4. Risk of Alienation: The rebrand could distance loyal customers who identify Zomato with food delivery.
5. Social Media Backlash: Memes and online outrage have intensified the controversy.
6. Growth vs. Loyalty: While the move may support expansion, it raises doubts about retaining Zomato’s dedicated user base.

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FAQs

1. Why did Zomato change its name to Eternal?

Zomato rebranded to ‘Eternal’ to reflect its expansion into new business areas, including the acquisition of Blinkit and other ventures.

2. Will the Zomato app still exist?

Yes, Zomato’s food delivery app will continue to operate under the same name, ‘Zomato’.

3. What is the impact of this rebrand on Zomato’s future?

The rebrand signals a shift towards a broader corporate identity, but the impact on Zomato’s core business in food delivery remains to be seen.

4. Why are users upset about the rebrand?

Users feel a strong emotional connection to the Zomato brand and are confused about the new identity and what it means for their future experiences.

5. Is the name ‘Eternal’ a good choice for the company?

Many users believe the name ‘Eternal’ lacks the distinctiveness of ‘Zomato’, and it might not resonate well with customers.

TN HEADLINES24 INSIGHTS

Zomato’s rebrand has sparked a larger conversation about how companies handle brand evolution. While growth and diversification are essential for any business, maintaining the trust and loyalty of existing customers is equally important. A transparent communication strategy could have alleviated some of the backlash Zomato is facing now.

TN HEADLINES24 READERS’ INSIGHTS

We want to hear from you! What do you think about Zomato’s rebranding to ‘Eternal’? Do you believe this change will help the company grow, or do you feel it’s a mistake? Share your thoughts in the comments below.

TN HEADLINES24 BOTTOM LINE

While Zomato’s rebranding to ‘Eternal’ makes sense from a business expansion perspective, the lack of clear communication, the confusion around the new identity, and the emotional disconnect from loyal customers are significant challenges. The company must work hard to retain its core audience while embracing its new direction.

TN HEADLINES24 QUIZ | TEST YOURSELF

1. What is the new corporate name of Zomato?
A) Blinkit
B) Zomato Limited
C) Eternal
D) Zomato Express

2. What will happen to Zomato’s food delivery app after the rebrand?
A) It will be renamed Eternal
B) It will continue under the name Zomato
C) It will be discontinued
D) It will merge with Blinkit

3. Which company did Zomato acquire, leading to the rebrand?
A) Uber Eats
B) Swiggy
C) Blinkit
D) Grofers

4. What is the primary reason for the name change to ‘Eternal’?
A) To signal a focus on technology
B) To reflect the company’s expansion into new business areas
C) To appeal to younger audiences
D) To enter international markets

5. How does the rebrand affect Zomato’s core business?
A) It will stop food deliveries
B) It will focus only on grocery deliveries
C) It remains focused on food delivery
D) It will entirely transition to premium dining

6. What was the reaction on social media about Zomato’s rebrand?
A) Positive and celebratory
B) Confusion and disappointment
C) Indifference
D) Applause for the new direction

7. What other services are now under the ‘Eternal’ name?
A) Swiggy, Uber Eats, Blinkit
B) Zomato, Blinkit, District, Hyperpure
C) Uber Eats, District, Zomato
D) Hyperpure, Uber Eats, Zomato

8. Why do many users feel upset about Zomato’s rebrand?
A) They are confused about the change in services
B) They have an emotional connection to the Zomato brand
C) They prefer Blinkit over Zomato
D) They want a new delivery service

9. What is the significance of the name ‘Eternal’ for Zomato?
A) It represents long-lasting growth
B) It focuses on a new logo
C) It is related to tech innovations
D) It reflects a global reach

10. What is one reason users are reacting negatively?
A) The name ‘Eternal’ is too generic
B) Zomato’s services are expanding
C) The logo has changed drastically
D) They want more promotions from Zomato

TN HEADLINES24 | VOCABULARY CHALLENGE

1. What does the word “backlash” mean in the article?
A) Celebration
B) Disagreement or criticism
C) Agreement
D) Applause

2. What does “diversification” refer to in the article?
A) Expanding into new business areas
B) Cutting down on services
C) Merging with another company
D) Reducing operations

3. What does “corporate identity” mean?
A) A company’s financial report
B) The visual and branding aspects of a company
C) Employee behavior
D) Products manufactured by a company

4. What is meant by “brand loyalty” in the article?
A) A customer’s attachment and trust to a brand
B) A customer’s preference for a competitor
C) Changing brand names frequently
D) Disinterest in a brand

5. What is “transparent communication”?
A) Hiding information from customers
B) Clearly sharing information with customers
C) Changing the communication style
D) Sending frequent advertisements

6. What is the meaning of the word “confusion”?
A) Understanding
B) Disagreement
C) Uncertainty or lack of clarity
D) Satisfaction

7. What does “expansion” refer to in the context of the article?
A) Reducing operations
B) Increasing business areas or services
C) Focusing only on one service
D) Closing down branches

8. What is “disruption” in the business world?
A) A minor issue in operations
B) A change that challenges the norm or status quo
C) A company’s success
D) Offering the same services continuously

9. What does “distinctiveness” mean in the article?
A) Uniqueness or being easily recognizable
B) Common or unnoticeable
C) Easy to imitate
D) Too general

10. What is “alienation” in this context?
A) Creating strong connections
B) Making people feel distant or disconnected
C) Encouraging loyalty
D) Providing promotions

ANSWER

TN HEADLINES24 QUIZ | TEST YOURSELF
1.C | 2.B | 3.C | 4.B | 5.C | 6.B | 7.B | 8.B | 9.A | 10.A

TN HEADLINES24 | VOCABULARY CHALLENGE
1.B | 2.A | 3.B | 4.A | 5.B | 6.C | 7.B | 8.B | 9.A | 10.B

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